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Lay the Groundwork for Your Entire Marketing Organization
to Achieve Excellence
Corporate marketing departments at bandwidth-challenged companies
are often so focused on tactics and fire fighting that they
can unknowingly jeopardize the very organization they're trying
so hard to build.
CommPros Group's Infrastructure Accelerator(SM) Service will
help you develop the fundamental marketing operations processes
and systems that encourage great individual performance, promote best practices and
facilitate the implementation of a sound infrastructure—leading
to continued marketing success.
CommPros' multi-facted Infrastructure Accelerator Service includes:
- Complete Marketing Department Audit (including key internal and external stakeholders)
- SWOT, Gap and Force-Field Analyses
- Needs Assessment
- Infrastructure Assessment
- Process Assessment and Definition
- Department Charter Definition
- Program Definition
- Role Definition
- Resource Allocation
- Budget Allocation
- Metric Setting
With a solid infrastructure in place, you can get the very most out of your public relations, marketing communications, lead generation, content development and other outbound marketing initiatives.
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