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Boost Your Prospect Conversion Rate with Proven Lead-Generation
and Lead-Maturation Services and Solutions
Lead Generation
Lead Maturation
Lead generation is essential to demonstrating ROI, yet the
programs to generate the leads can be a real drain on the
marketing budget. CommPros Group's Demand Driver(SM) Service, directed by Tom Pencek, can help you generate and manage leads
through a combination of lead-generation and lead-maturation
services and solutions.
Lead Generation
Whether lead generation is a new initiative in your organization, a legacy program in need of a major overhaul, or a working system that could use a tune up, CommPros can help. Our team of senior writers, designers and project managers will craft lead-generation programs that complement your strategic and tactical marketing efforts, including:
- Email opt-in marketing
- Webinars
- Seminars
- White paper and content-based sponsorships
- Advertising
- Google Adwords and Overture campaigns
- Tradeshows/Events
- Telemarketing campaigns
- Direct marketing
- Co-op campaigns
- Channel partner recruitment
No matter what combination of lead generation initiatives works best in
your organization,
our marketing operations approach to lead generation will help make your programs more measurable, profitable and sustainable.
Lead Maturation
Many demand-generation programs generate leads that your sales
team can't close because prospects aren't ready to buy now,
no matter how sweet the deal. To tackle this issue, CommPros
offers SVSalesPower, a lead-maturation solution that combines
software and a series of communications customized to your
prospects that are proven to convert "no" to "yes." In fact,
our technology customers report a 30 percent increase in sales
from their lead-generation programs after using this valuable lead nurturing
service.
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