Some marketers love to write. Others will do anything to avoid playing with words. But there is one caveat every wise marketing executive takes very seriously:

"Thou shall not publish self-descriptive information until it has been reviewed by a professional, unbiased writer/editor who is familiar with thy prospects and markets."

Please step away from the product, sir
If you weren't convinced your products and services are better than your competitors', you wouldn't be in marketing. But sometimes, marketers get so wrapped up in the features that they forget to sell the benefits. Your customers don't care how great you think your product is. All they want to know is, "What's in it for me? How can you solve my problem?"

We make sure we feel their pain
The CommPros Content Creation Program, directed by Mar Junge, is more than just a copywriting, editing and production service. It's an integral marketing effort that puts the sizzle in the steak. Our content creators gather information from your marketing support programs—Customer Reference Power, Demand Driver and Mindshare Builder, for example—and conduct independent research to confirm the data. Then, arms bulging with materials and pockets stuffed with interview tapes, they retreat to their quiet corners to write and rewrite and rewrite...until your content is approved and ready for production.

Not all content creators are created equal
We have writers who are masters at creating persuasive web content that satisfies visitors and scores with search engines. We have technical writers who can not only talk specs with your engineers, but enjoy doing it. Ourpublic relations writers know exactly what editors are looking for in press releases and are artists at "repurposing" technical feature articles for multiple publications. Our ad copywriters do it short and sweet, while our emarketing specialists understand the value of the longer pitch. And our editors are pickier than your eighth-grade English teacher.

Here are just a few of the projects we can create and produce for you:

• Web sites
• Newsletters and blogs
• Email marketing campaigns
• Press releases, backgrounders, position papers, FAQs
• Technical features, white papers, data sheets
• Corporate positioning articles, editorials, opinion letters
• Speeches, trade show promotions, venture capital presentations
• Ad copy, direct marketing materials, packaging copy