It’s tougher than ever to be a marcom, corporate communications or PR executive in a small-to-mid size business. The age of the “individual contributor” director is here – department heads are expected to do it all with little or no staff and limited external resources.  The unintended consequences include:

• A natural focus on tactical fundamentals and fire fighting at the expense of developing sustainable marketing strategy, processes and best practices

• Failure to get innovative, value-added programs off the ground

CommPros Group, Inc. was founded by Gary M. Katz in May 2005 to:

• Integrate a Marketing Operations focus into organizations to enable them to leverage process, technology and metrics to run their marketing departments like fully accountable businesses.
• Launch and maintain "orphaned marketing programs" that aren't getting the attention they deserve.

In June 2006, the CommPros' Marketing Operations practice was spun out into a separate business unit now operating as Marketing Operations Partners.

We welcome the opportunity to adopt your marketing orphans. Call us at 408-243-7881 ext. 2 or e-mail info@commprosgroup.com for more information.